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Truth

Love +

Marketing

®

INTAKE FORM

Hi there! This intake form is designed to help us identify the most prominent growth opportunities for your organization's identity. It should take less than 30 minutes to complete. If there are multiple people on your team, each of you should fill it out individually. 

Let's start here... 

Okay, try to answer the rest of these questions as briefly and efficiently as you can—shoot to only spend a minute or two on each question. We're not looking for polished language, just a sense for what feels easy and clear, and more importantly, what doesn't. 

In 1-2 sentences, what does your organization do?

How clear does that feel?

What are the biggest challenges you feel are holding your organization back?

How clear does that feel?

Purpose

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What influence do you ultimately want your work to have in the world? (think big)

How clear does that feel?

What beliefs or unique points of view allow you to do your work differently?

How clear does that feel?

What unique innate abilities (not your skills) make you amazing at what you do?

How clear does that feel?

What expressions of your Purpose do you feel like you need help with?

Mission + Vision

Core Beliefs

Superpowers

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Approach

How do you describe the unique value of your product?

How clear does that feel?

How do you do things differently from your competition?

How clear does that feel?

What do you do in your process to help your primary audience build trust in your product?

How clear does that feel?

What expressions of your Approach do you feel like you need help with?

Value Distinction

Process + Methodology

Audience Journey

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Culture

How do you describe your primary audience?

How clear does that feel?

What traits do you value in the people you chose to work with?

How clear does that feel?

How do you currently gauge aligned fit with the people you work with?

How clear does that feel?

What expressions of your Culture do you feel like you need help with?

Audience Profiles

Core Values

Policies + Practices

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Presence

How do you feel about your branding and visual style?

How clear does that feel?

How would you describe your voice and tone?

How clear does that feel?

When you talk about your product, what key points help most people really get it?

How clear does that feel?

What expressions of your Presence do you feel like you need help with?

Brand + Style

Voice + Tone

Key Messaging

That's it!

You're all set! You can go ahead and schedule a follow-up meeting to go through your responses HERE