Okay, try to a
In 1-2 sentences, what does your organization do?
How clear does that feel?
What are the biggest challenges you feel are holding your organization back?
How clear does that feel?
Purpose What influence do you ultimately want your work to have in the world? (think big)
How clear does that feel?
What beliefs or unique points of view allow you to do your work differently?
How clear does that feel?
What unique innate abilities (not your skills) make you amazing at what you do?
How clear does that feel?
What expressions of your Purpose do you feel like you need help with?
Approach How do you describe the unique value of your product?
How clear does that feel?
How do you do things differently from your competition?
How clear does that feel?
What do you do in your process to help your primary audience build trust in your product?
How clear does that feel?
What expressions of your Approach do you feel like you need help with?
Culture How do you describe your primary audience?
How clear does that feel?
What traits do you value in the people you chose to work with?
How clear does that feel?
How do you currently gauge aligned fit with the people you work with?
How clear does that feel?
What expressions of your Culture do you feel like you need help with?
Presence How do you feel about your branding and visual style?
How clear does that feel?
How would you describe your voice and tone?
How clear does that feel?
When you talk about your product, what key points help most people really get it?
How clear does that feel?
What expressions of your Presence do you feel like you need help with?
That's it! Done.
You're all set! You can go ahead and schedule a follow-up meeting to go through your responses HERE
